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What is Workflow Automation?


If there is one thing that every team in an organization wishes they could avoid but still need to get done, the unanimous vote would be for repetitive, mundane and time-consuming tasks.

Manual tasks can be one of the most tedious and inefficient processes in the working world. Not only do they wear you out, but also waste precious time and slash your productivity. In fact, 22% of an employee’s time is spent on repetitive tasks. Moreover, when carrying out redundant work, an employee is likely to make 10 errors out of every 100 steps.

Fortunately, there is technology known as workflow automation that lets you automate these monotonous tasks and focus on work that actually matters. Organizations need to understand the importance of workflow automation and bring it into their daily business processes.

What is workflow automation and why is it necessary?

Workflow automation refers to the replacement of repetitive, manual tasks with automation. Several business processes are dominated by simple “if this, then that” scenarios, and require manual intervention to execute one function and trigger the next.

Using a workflow automation tool such as an iPaaS (Integration Platform as a Service), you can automate many of these if this, then that functions and free up your employees’ time. In short, any process that involves a series of sequential steps can be a good fit for automation.

To understand how this works, let us use a simple example.

Let’s say, you receive a support ticket from one of your customers requesting information about a particular product. Once an agent is assigned to this ticket, they usually have to sift through a mound of web pages, brochures or documents to find the right information and share it with the customer. More often than not, this is a query that they have previously worked on.

Although this is a simple process, it can turn into a daily task for your customer support team and take up much of their valuable time. Using automation, you can make this entire process quick, seamless and free of manual efforts. Workflow automation ensures that all the steps in this process come together smoothly based on a set of pre-defined rules and business logic.

How can workflow automation benefit your business?

A workflow automation platform digitizes business processes, allowing you to eliminate the “after effects of the mundane” - high operation costs, human errors, and delays. It enables application data to flow freely from person to person, system to device, cloud to on-premise, and so on to help your business move forward.

Almost every department in your organization can benefit from workflow automation. Whether it is marketing, sales, human resources, or finance, here is how automation can help you work smarter and better.

  • Saves time, capital and resources by simplifying business processes
  • Streamlines workload management
  • Simplifies asset tracking with a centralized database
  • Eliminates human errors
  • Enhances cross-functional collaboration
  • Boosts productivity
  • Shortens sales cycles
  • Increases process transparency and improves accountability

Power your business workflows with Built.io

Built.io, a best-in-class workflow automation iPaaS lets you easily automate and optimize all your business processes. It gives organizations the power to connect apps, devices and on-premise systems, enabling them to integrate and automate everything.

Whether simple or complex, using an automation tool such as Built.io, you can automate workflows with only clicks and zero code. It comes with a visual, drag-and-drop interface that helps teams design, execute and monitor customized workflows.

The iPaaS offers integrations with more than 180 services, each of which includes a set of triggers and actions. Teams can arrange and connect them as needed to automate daily, repetitive tasks.

Sign up with us today to get started or visit our library to have a look at some of our ready-to-use workflows.

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