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Today Built.io Redefines Enterprise Mobile App Development


Tomorrow at Demo Mobile 2013, we will be launching built.io on stage. You can read the press release below:

raw engineering, inc. Launches built.io, the First Mobile App Development Platform Designed Specifically for Enterprises

To enable the growing enterprise mobility market, built.io is first to release business user tools, a unique feature set among mobile backend and application development platforms

(San Francisco, CA – April 17, 2013) —raw engineering, inc., a top enterprise app developer for multibillion dollar companies today announced the launch of built.io, the only mobile backend and application development platform built from the ground up, for enterprises and enterprise developers. raw engineering will debut built.io on the DEMO Mobile 2013 stage at 2:00 PM PDT today and will host live demonstrations in the DEMO Mobile 2013 pavilion. built.io was hand selected to participate in the conference, which focuses on the best new mobile technologies based on design, innovation and market potential.

With an integrated software development kit for iOS, Android, and Javascript developers, built.io enables companies to turn ideas into apps, in weeks instead of months.

"For developers, complex backends should be a thing of the past," said Neha Sampat, CEO of raw engineering. "We’ve been building mobile apps for multibillion dollar companies since 2007. In order to keep up with growing demand, we developed an enterprise-class platform that could scale to support millions of users. Companies can now address trends like BYOD and enterprise app stores. With an integrated content editor and app analytics for business users, built.io is one of a kind."

With paying enterprise customers in private beta for the past year, and a proven business model, built.io is poised to redefine the mobile platform space.

"Mobile apps are sweeping the enterprise" said Erick Schonfeld, executive producer of DEMO Mobile. "built.io’s platform for building mobile apps ties into existing enterprise systems and cuts the development time significantly."

built.io’s platform helps developers securely and seamlessly turn on core functionality like notifications, user authentication, social media integration, and uploads. For business users, a comprehensive content management system is available to allow them to administer features, content and settings from an easy-to-use dashboard. Integrated analytics give business users insight into activity and actions within their app. With enterprise-class security and the option for a dedicated built.io cloud instance, companies can protect their app investments.

built.io addresses three core challenges in the current mobile enterprise environment:

  • Makes backend complexity a thing of the past, saving developers and companies valuable time and investment.
  • Allows developers to deliver core functionality in apps without building it from scratch, letting them focus on delivering a solid user experience.
  • Includes an integrated, comprehensive content management system for self-service so business users can handle firedrills on their own.

For a complete list of features, visit www.built.io/features. built.io packages can be found at www.built.io/pricing.


raw engineering, inc. is a software engineering services firm with expertise in mobile and web development, as well as deploying and managing applications on the cloud. Core development expertise is in iOS, Android, Java , Node.js, MongoDB Ruby on Rails, PHP, HTML5/CSS, and Javascript. Customers range from multibillion dollar enterprises to TechCrunch Disrupt Startup Battlefield Finalists, in all three service areas. built.io, by raw engineering, is the only mobile backend and application development platform, built from the ground up for enterprises.


built.io, by raw engineering, a mobile backend and application development platform, enables the creation of full-featured enterprise mobile applications – in record time. By powering the entire backend (servers, cloud infrastructure, database, scaling), and delivering core app functionality, built.io lets developers focus on building a killer user experience. Built from the ground up to support the growing enterprise mobility market, built.io is first to release business user tools, a unique feature set among mobile application development platforms.


Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit www.demo.com.

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