Twitter is one of the most popular social media networks today, used by individuals and organizations alike. As per Alexa, it is currently ranked at the 11th position internationally, and by 2020, the social network’s audience size is projected to reach 275 million monthly active users worldwide.
As Twitter continues to grow and more brands jump on board, the competition is set to become fiercer. One way to stand out in this dynamic environment is by reacting to changes in real-time.
So, how can an organization do that? You have already done all your homework - from choosing the perfect username, using the right hashtags, learning the lingo, etc. But how can you go about leveraging the platform to become a power user and grow your business?
Simple! Through automation. If used the right way, automation can be an exceptional tool for streamlining certain Twitter activities and growing your follower base.
With Built.io ready-to-use workflow templates, you can automate several Twitter-related tasks and deliver better customer experiences, without losing the personal touch.
Here is a list of some of these workflows.
1. Send alerts and update your systems when you get a new Twitter follower
Keep track of new followers on Twitter. With this workflow, whenever you get a new follower on Twitter, Built.io sends you a notification on a specified space in Cisco Webex Teams and then creates or updates the record of the follower in Salesforce and Outreach.
Using the new follower’s email ID, Built.io fetches the list of users and verifies whether the follower is an existing user in Salesforce and a prospect in Outreach. If the user and prospect exist, Built.io automatically updates their record in both Salesforce and Outreach, in one go. Conversely, if the follower does not exist, Built.io creates a new user and a prospect respectively in both the applications.
Send alerts and update your systems when you get a new Twitter follower
2. When a brand advocate tweets, update their profile and post a notification to Cisco Webex Teams
Nurturing brand advocates is crucial to brand success. After all, it is one of the most cost-effective ways to increase word-of-mouth advertising for your business. Using this workflow, you can pay special attention to your brand’s most vocal supporters.
Whenever a brand advocate tweets, the workflow notifies you on Cisco Webex Teams, followed by updating their profile in Salesforce and Outreach. Built.io retrieves the list of all users in your Salesforce account and prospects in your Outreach account and checks whether the brand advocate already exists as a user and a prospect. If the record is found, Built.io updates the brand advocate’s profile appropriately in both Salesforce and Outreach.
When an advocate tweets, send a Cisco Webex Teams alert and update their profile
3. Get new tweets of a user and send it to Cisco Webex Teams
Using this workflow, you can easily keep track of competitors and influencers in your Twitter account. The workflow sends a notification to a particular space in your Cisco Webex Teams account, for every new tweet by a specified user.
Get new tweets of a specific user and send it to Cisco Webex Teams
4. Post Twitter search mentions to Cisco Webex Teams
With this workflow, any new tweet that includes a particular search term or a user name is automatically posted to a space in Cisco Webex Teams. This workflow can come in handy when you are attempting to find new leads interested in your products.
Post new Twitter search mentions to Cisco Webex Teams
This is only a glimpse of how you can use integration workflows to automate repetitive tasks and streamline your Twitter account management.