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iPaaS: Sowing the Seeds of Digital Transformation


“In education, technology can be a life-changer, a game changer, for kids who are both in school and out of school. Technology can bring textbooks to life. The Internet can connect students to their peers in other parts of the world. It can bridge the quality gaps.”

-- Queen Rania of Jordan

This timeless adage about technology by Queen Rania of Jordan holds true for businesses as well. Technology has been a game-changer for organizations, enabling their digital transformation. Today’s most successful organizations leverage a variety of applications and services, both in the cloud and on-premise, to adapt to the ever-changing needs of the dynamic business world.

However, using multiple applications for different teams and different tasks comes with its own set of challenges which often results in poor customer experiences and wasted cycles. To establish a digitally consistent presence, businesses must ensure that all their apps and the associated data are working in sync with one another.

This is where an Integration Platform as a Service or iPaaS comes into play. iPaaS is a technology that connects apps, devices, and on-premise systems to accelerate an organization's digital transformation. Any company, whether it is a startup or an enterprise must utilize iPaaS to solve their integration challenges, reduce manual processes, and focus on improving their differentiators.

Here is how iPaaS is helping organizations sow the seeds of Digital Transformation 

Integration Platform as a Service is a cloud-based integration solution that helps enterprises streamline and automate workflows. It empowers key departments of the organization such as Human Resources, Accounting, Sales, Marketing, and IT to significantly reduce manual tasks and to streamline processes. With automated workflows and seamless connectivity between all of a business' applications, teams are able to achieve business outcomes faster with fewer resources and with a greater level of success.  

To understand how iPaaS is helping enterprises in their digital transformation journey, let’s use Amazon as an example. 

When you buy a product on Amazon, you instantly receive an email with your order details. As soon as the product is shipped, you get an SMS on your cell phone. You can then track the product via a tracking number in the message.

Now imagine if your team had to execute all these tasks manually. It would require several people working on these repetitive tasks for hours, directly impacting your organization's bottom line. Instead, iPaas automated workflows can help you streamline these processes and save hundreds of man-hours per month. The man-hours spent on manual tasks can be put into building better client relationships and delivering rich customer experiences.

Read: How Built.io Flow helped Cables and Sensors Boost Sales and Deliver Enriching Customer Experiences

If you’re still not convinced about how an intelligent iPaaS solution can help your business, let’s take a look at some of the benefits it offers.

Benefits of iPaaS

1. Automate workflows and processes 

iPaaS allows you to create automated workflows in just a few minutes by integrating multiple apps on a single platform. These workflows execute actions based on a particular trigger, without requiring any manual intervention. Let’s say, you want to send an email to the customer care department to notify them about a customer who has added a product to the cart but not yet purchased it. 

Using an iPaaS, you can build this integration one time, and an email will be sent to the customer care team every time a customer adds a product to the cart but doesn’t purchase it. With real-time updates about cart abandonment, teams can reach out to potential buyers at the right time and recover lost sales. 

2. Real-time analytics on customer behavior to provide actionable intelligence

With automated workflows, teams can keep track of the entire customer journey, right from the first interaction to the customer becoming a brand loyalist. iPaaS brings data from multiple services into a single interface and transforms it into a comprehensible format. With a centralized data system in place, organizations can gain better insights into customer behavior and make well-informed business decisions. 

3. Do more in less time. Increase productivity

Using an iPaaS, the tasks that usually take hours or even days can now be completed within a few minutes through automation. For instance, consider the daily tasks of a company’s HR department. When an employee joins a company, the onboarding can take an entire day. But if the same process is executed through an iPaaS platform, the employee’s information is automatically recorded in the database and shared with the appropriate departments - all in a few seconds.

As you automate repetitive tasks like fetching data and maintaining Google Sheets or sending a notification to your teammates on Slack for every deal, you will be saving hours. The same time and energy can then be invested in the productive tasks that will drive results in the future. 

As technology continues to evolve every single day and ‘digital-first’ becomes the primary growth strategy for businesses, integration will become a key component in driving this change. 

If you are looking for an integration partner, send us an email at support-flow@built.io.

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