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Built.io® Flow™ Recognized In Gartner Magic Quadrant; iPaaS Accelerates Digital Transformation


In its most recent Magic Quadrant for iPaaS (integration Platform-as-a-Service), analyst firm Gartner has acknowledged Built.io’s flagship product, Built.io® Flow™, for its prominent role in the integration space.

As a complete digital transformation suite with that includes iPaaS, headless CMS and BaaS (Backend-as-a-Service) products, Built.io is in a unique position to help organizations move to digital technology through the process of digital transformation.

Integration - particularly iPaaS - is the entry point to digital transformation

Digital transformation is the process of embracing digital technology and is an iterative journey. On one end of the spectrum, some organizations are working to connect legacy systems, processes, and products to new technology, or physical things to the cloud. On the other end, an organization might already sit on top of new technology and is looking for new ways to use it to innovate or create VIP experiences. Many are somewhere in the middle.

Built.io powers digital transformation initiatives ranging from simple use cases – like connecting two disparate systems to automate a manual process – to sophisticated use cases like connected cities, connected manufacturing, and connected transportation. In this article, we will explore how Built.io has played a role in the digital transformation of two emerging verticals: Industrial IoT and SportsTech. We will also investigate how Built.io’s digital transformation platform, particularly its iPaaS (Integration Platform-as-a-Service) Built.io Flow, serves as the entry point to digital transformation.

Learn more about digital transformation here.

Industrial Internet of Things: bringing together the physical and the digital world

No industry is as well positioned to benefit from the move to cloud services as the Industrial IoT (IIoT) space, which covers a broad spectrum of companies and use cases ranging from agriculture to manufacturing. Physical things – like machines – become infinitely more valuable when they are imbued with a digital heartbeat and when data can be extracted and shared on demand. Consider this supply chain management example:

During production in a factory, a physical product is given a digital heartbeat via a sensor and some form of network connectivity (e.g. Bluetooth Low Energy). Using the power of an integration platform (iPaaS), the sensor can now connect the product to a ticketing system for better, proactive customer service. Post-production, after it is delivered to the customer, if something is broken or about to break, the product alerts the customer service system – automatically. If a field support engineer is dispatched, they can arrive with all of the necessary spare parts in hand to fix or prevent the issue in a single visit. Here, both the customer benefits from great service, while the manufacturer minimizes cost and bad product reviews. In the above scenario, a traditional industry rooted in the physical world, can cut down on cost, improve process, and innovate in new ways by leveraging digital technology. To do this, it harnesses the power of integration to help connect new systems, devices and processes to legacy hardware and older technology.

Learn more about how Integration is helping the Industrial Internet of Things industry here. Read about another compelling IIoT use case for agriculture here.

SportsTech innovates to provide VIP digital experiences for fans

SportsTech is an emerging field that applies digital technology to revolutionize the experience for sports fans and franchises alike. A prime example is a connected arena. In this scenario an organization might want to improve on the experience that a fan has in the arena to encourage physical attendance. To do this, it might deploy sensors and beacons to provide realtime data that can help fans navigate the venue, order goods and services from the comfort of their seat, or connect with other fans and players in new and interesting ways. By adopting a microservices-driven architecture, concepts like ticketless entry, realtime merchant offers, the ability to call an Uber from within the sports fan mobile app and a fully connected loyalty program become easy to incorporate.

Under the hood, all microservices, IoT devices and products are connected with an iPaaS like Built.io® Flow™. Learn more about how Integration is helping the SportsTech industry here.

Integration workflows are agnostic to technology and industries

While on the surface the Industrial Internet of Things and SportsTech may seem like different domains, under the hood, the technology requirements and business benefits are remarkably similar. In both examples above, data is streamed from a device and connected with other, relevant systems via ‘workflows’, sharing actionable information and creating an elevated experience for an end user. Workflows can be adapted at will and even be created by non-technical users, making them broadly useful across any and all industries. Furthermore, workflows are agnostic to the specific technology used; whether the device is a beacon in a connected arena for wayfinding, or a thermometer on a piece of machinery in an IIoT scenario, the integration blueprint is the same.

Instead of massive and convoluted on-premises integration middleware, iPaaS achieves better connections via microservices and conditional business logic that lives in the cloud. With simple business rules like ‘if this, then that’, iPaaS enables organizations to integrate and automate without the hassle of building out their own tool. The deeper value Built.io Flow provides – beyond the fact that it is cloud-based technology – is that it pairs ease of use with ease of deployment. With a drag and drop interface, Built.io Flow brings the power of enterprise integration to the broadest audience possible, democratizing integration and, as a result, democratizing innovation.

Learn more about Built.io® Flow Enterprise here.

Looking to the future: APIs, microservices, and iPaaS

The Internet of Things is powered by the APIs that lie beneath them. If something has an API, it can be connected to something else, which in turn increases its value – because things are infinitely more useful if they work with other devices, services, or products. While the "Internet of Things" often concerns itself with the physical “things” it connects, the term "Internet of APIs” extends beyond the device to incorporate an unlimited canvas of both physical and digital connected endpoints.

Whereas consumer use cases for IoT are often one-to-one connections (an IoT device is controlled by a mobile phone, for example), for businesses, IoT is really only useful in the context of a workflow that can map back to real business processes spanning scenarios that are one-to-many and many-to-many. iPaaS then becomes the “glue” that connects the APIs and best-of-breed microservices across the world of products and devices like phones, sensors, beacons, and machines into automated workflows.

As the world of IoT continues to permeate all industries, the devices themselves will become less important. Instead the focus will be on the data and the services that complement the physical capabilities to create unique and compelling solutions – regardless of whether the user is a sports fan, a business analyst, or a factory foreman.

Learn more about how digital transformation builds business value here.


Integration helps organizations connect to things in new places, share with people in new ways, and bridge the past and future. Built.io’s digital transformation suite enables organizations to do this with ease.

Learn more about how APIs power the Internet of Things here.

Gartner Magic Quadrant for Enterprise Integration Platform as a Service, Keith Guttridge, Massimo Pezzini, 30 March 2017. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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