This past week, Neha Sampat, CEO of Built.io, spoke on a panel at the M6 Mobility xChange Summit in San Diego. The panel featured several leading Mobile Backend-as-a-Service (mBaaS) providers, all talking about what it takes to build apps that matter. Neha broke the mold by stating that, while mobile and mBaaS are finally gaining mainstream adoption, companies need to think bigger. A successful mobile strategy must incorporate providing real-time experiences through mobile apps, delivering mobile-optimized content and creating tangible business value through connections enabled by the Internet of APIs.
Neha also emphasized that as use cases for mobile and the Internet of Things converge, the “m” in “mBaaS” will become less important over time. Building apps, then, becomes a starting point rather than the end game. Integration with legacy environments, connecting to and tapping into SaaS services, delivering the right data to the right place at the right time and providing what Conference Chair Maribel Lopez coined “Right-Time Experiences” – that’s where companies find tangible value.
To top off what was an all-around exquisite event, Built.io was awarded the 2015 “Best Emerging Technology” award. This was a special honor, as contenders for the prize were nominated and voted on by conference attendees – all top executives and mobile decision makers at industry-leading companies.
On behalf of the entire Built.io team – THANK YOU!!