Built.io Blog

Built.io Flow Makes Big Dreams Come True at Dreamforce


Last week, Built.io showcased Built.io Flow, our new integration Platform-as-a-Sevice (iPaaS) offering, at Dreamforce in downtown San Francisco. Built.io Flow allows developers and non-developers alike to become instant integration experts.

Featured in one of the hottest arenas of Dreamforce, the IoT Zone in Moscone Center West, members of the Built.io team interacted with thousands of visitors, demonstrating how easy it is to integrate disparate systems with Built.io Flow’s drag-and-drop user interface. Attendees learned how to connect  Salesforcein seconds to any third-party system, be it a cloud-based service like Twilio, a backend Oracle system behind the firewall, a mobile app, or a connected device such as a Philips Hue lightbulb.

Built.io Developer Evangelist, Kurt Collins, led several workshops demonstrating how to build a connected retail solution using Built.io Flow and Salesforce. By combining customer information stored in the CRM with realtime information about shopper location and behavior, retailers are able to better serve their customers by offering targeted promotions and on-demand, in-store services that relate to their specific preferences. Conversely, by documenting more accurate and immediate details about shoppers in the store, retailers enable greater retention rates as well as increased opportunities of engagement.


The power of Built.io Flow was exhibited to passers-by with an integration between Twitter and Philips Hue Lightbulbs. Anyone with a Twitter account was able to change the color of Hue lightbulbs by tweeting the desired color of the light using a particular hashtag. Here’s an example and the resulting awesome purple hue:



Missed us at Dreamforce? Catch us  at an Integrate 2015 to see it all in action.

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