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Announcing New Enterprise Features and Pricing for Built.io Flow


We’re pleased to announce new features and pricing for Built.io Flow! Integration tools have traditionally forced customers to choose between ease of use and power. But Built.io Flow scales effortlessly with the skills of the user and seamlessly spans the gamut from a casual business person all the way up to an integration expert. Our latest updates make it easier for enterprises to perform integrations.

In this new version, the company is making it easier for businesses to build their own integration endpoints for services that aren’t in Flow’s database yet. This new Activity Builder also now allows organizations to use the service for their private internal APIs.

In addition, Flow now also includes a new data mapping service that allows you to transform data between two different systems. The example the company uses for this is integrating Salesforce and Marketo, which use very different nomenclatures for what are essentially the same fields in the user interface. The company also today launched its Trigger Tester, which uses dummy data to make it easier to test integrations based on real-time events.”

– Frederic Lardinois, TechCrunch

You can read more about what TechCrunch had to say about our updates here or read the full press releasehere.

Here’s a recap of our latest updates:

● Activity Builder: In addition to thousands of out-of- the-box integrations maintained by the Built.io team, developers can now create their own activities to immediately enable any desired new service or API endpoint and add it to their integration library.

● Swagger and RAML Support: Users can create flows connecting any service that supports either Swagger or RAML – the industry’s two dominant API description standards – without writing a single line of code.

● Data Mapper: The Data Mapper simplifies the transformation and transfer or data between heterogeneous systems. For example, when sharing customer information between Salesforce and Marketo, which use different nomenclature and formats for their customer objects, the Data Mapper allows data to be easily reconciled.

● Trigger Tester: Built.io Flow users can quickly test their flows containing Triggers with the click
of a button. This enhancement helps simulate realtime events that can initiate actions across
multiple systems.

● Flow Library Importer: With this upgrade to the Built.io Flow Library, flows can now be imported significantly faster via an intuitive wizard that guides the user through the configuration of all the flow’s elements, such as triggers, connections, authentications.

● API Lookup: Many popular services such as Cisco Spark, Moxtra and Evernote use abstract IDs to reference rooms, messages or notes programmatically. Users can now quickly select the desired or required parameter via a convenient, searchable drop-down menu – without needing to know a service’s internal representation of it.

● New Integrations: Built.io continues to add to its library of out-of- the-box integrations, including popular SaaS offerings such as Pipedrive, HubSpot and Trello, as well as IoT-enabled endpoints, such as Amazon Alexa and Tesla Motors’ vehicle APIs.

In addition to the strong traction with enterprise developers, Built.io Flow adoption is also soaring among users that fall into the “no-code / low-code” demographic – basically, technically savvy individuals that don’t self-identify as developers. In order to accommodate the needs of these “Citizen Integrators” Built.io is introducing new subscription tiers: With entry level pricing starting at $29 per month and credit card payment options, individuals and small businesses can now tap into industrial-grade integration at consumer pricing.

All new features of Built.io Flow become generally available worldwide on July 14th, 2016. Learn more at www.built.io/flow.


The new Data Mapper simplifies the transformation and transfer of data between heterogeneous systems.

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